Like any business venture, creating or finding coaching opportunities is about properly marketing yourself. Getting your name out there is everything. People want to be coached by someone who has a reputation for their area of expertise. Of course, you can have a coaching certificate from a college or well-known organization, but frankly, if you’ve had experience and success at teaching, you’re in a great place to launch a successful coaching career.
Finding paying clients is the biggest challenge–heck it’s everyone’s challenge. But if there is a need for what you do, a problem that you can solve, there is a market for your service. So getting the clients is about not keeping yourself a secret. You need to have a website and an active social media presence. But you also need to be establishing yourself as a thought leader in your area of expertise. People typically don’t hire a coach if there’s any sense the coach is inexperienced or lacks knowledge in their niche. Of course, everyone starts somewhere. By writing blog posts, contributing to other online publications or print publications, and creating videos is a great place to begin managing your positive reputation as a coach.
When you can, you should be networking with other people in business and sharing about what you do. When its clear that you’re an expert in your field, the referrals will begin to occur and your business will begin to bloom. Creating coaching opportunities isn’t something you have a lot of control over other than letting the world around you know that 1) you’re a *fill in the blank* coach and 2) you know your field of knowledge intimately and 3) you relate well to your colleagues and clients. The time and investment involved in creating awareness about what you do is necessary to building your coaching business and finding the success you are seeking.